Florida to receive Stone Enjoy By 10.25.13

Enjoy By IPA, a “devastatingly hoppy” IPA from Escondido, California’s Stone Brewing Company has only shipped to Florida’s shores once, but it looks like history is about to repeat itself.

Stone sent out an email to Florida subscribers this weekend confirming that Enjoy By will make a return in the month of September to be enjoyed by the end of October.

About Enjoy By IPA:

From the bottle:

You have in your hands a devastatingly fresh double IPA. While freshness is a key component of many beers – especially big, citrusy, floral IPAs – we’ve taken it further, a lot further, in this IPA. You see, we specifically brewed it NOT to last. We’ve not only gone to extensive lengths to ensure that you’re getting this beer in your hands within an extraordinarily short window, we made sure that the Enjoy By date isn’t randomly etched in tiny text somewhere on the label, to be overlooked by all but the most attentive of retailers and consumers. Instead, we’ve sent a clear message with the name of the beer itself that there is no better time than right now to enjoy this IPA.

Stone takes pains to ensure that this uberhoppy treat reaches the hands of consumers as quickly as possible. Each batch of Enjoy By is brewed with a different hop profile with the mission of showing just how great fresh IPA can taste. For more information, see Enjoy By’s website.