Clearwater’s Pair O Dice Brewing is in a conundrum. They love their Let It Rye’d ale, but someone else has claimed the copyright for it. So their decision has become one that will be chosen by $50,000- do they argue or do they invest the money in making the brewery run.
Here is the word directly from Pair O Dice Brewing:
In order to defend “Let it Rye’d” in our market, it would cost an estimated $50,000. And although we love this cleverly named brew, we’d rather spend the money on creating new beers, working on our canning line and paying our employees.
In the collaborative and the creative spirit of craft beer, Pair O Dice is turning lemons into lemoncello, and opening up the naming process to their creative fans.
How can you get in on the action?
Between now and August 16, 2015, we want you to create a new name for this beloved beer.
Here are the beer stats you’ll need to know:
An IPA brewed with rye. It showcases the dry and spicy characteristics of the rye and balances that with slightly sweet caramel malts and tropical and piney notes from the use of Mosaic hops. The aromas and flavors of each ingredient come together to create a balanced and satisfying medium bodied IPA.
Things to keep in mind:
Google a potential name before submitting it. Existing names will be automatically eliminated. Even phonetically similar names will be tossed. (Duh.)
We have a gambling theme to our brand and most of our beer names. Specifically a Craps theme. It’s not a deal-breaker if you don’t use the gambling theme in your name – just something to consider.
We’re edgy, but we’re not inappropriate. No pervs or potty-mouths. Suggestive names okay.
How to enter a name (choose one):
*Use THIS FORM and follow the very easy instructions.
*Tweet us @pairodicebrew with your name suggestion and hashtag #GetAPairName
*Email email@example.com with the subject line: BEER NAME and the email body: the name of the beer. NOTHING MORE.
*Stop by our tap room for a pint and write down your suggestion. We have a collection box.
We’ll close the contest at the close of the brewery (7 p.m.) on Sunday, August 16.
Our team at Pair O’ Dice will choose our top 5 favorites and post them on our social media profiles on Friday, August 21. The name that gets the most comments and likes across our different platforms will be the winner.* Final winner chosen on Monday, August 31.
We will announce the winner on Tuesday, September, 1 via our blog and social media profiles.
What winners get:
Clout among fellow beer nerds
The warm, fuzzy feeling associated with doing something cool
A Pair O’ Dice t-shirt, stickers, various swag items
The first pour of the beer you named
And that’s it!
We’re definitely sad to see Let It Rye’d retire, but we’re excited about a new name inspired by the people who love to drink it most: you all.