Press Release:

Magic Hat Brewing Company recently released Electric Peel – a new, year-round grapefruit IPA bursting with bold citrus hop flavors. This new IPA is designed to send shocks of citrus hop flavors through a medium malt body amplified by grapefruit peel. The result is a delightfully hoppy ale with a bittersweet finish, boasting an ABV of 6.0% and 65 IBUs.

“At Magic Hat, our goal is to brew the best tasting beer on the planet. This means experimenting with different variations of hops and flavors,” said Chris Rockwood, Head Brewer, Magic Hat. “When developing Electric Peel, we wanted to enhance the wonderful grapefruit-like aroma and character that some hops already have, so we tried adding grapefruit peel to the boil. The end result is a refreshing grapefruit aroma, balanced by strong hop bitterness underneath.”

About Electric Peel
· Style: Grapefruit IPA

· Malts: Pale, Carapils

· Hops: Apollo, Centennial, Chinook

· Yeast: English Ale

· Additions: Grapefruit Peel, Pink Grapefruit Flavor

· Alcohol Content: 6.0% by volume

· Original Gravity: 13.5° Plato

· IBUs: 65

· SRM: 5

Electric Peel’s fresh grapefruit flavor makes it a great summer beer – perfect for backyard gatherings, beach bumming and after-parties. It pairs well with jerk or dry-rub barbeque dishes and coconut shrimp. Electric Peel also complements creamy, soft cheeses and sweet desserts, like Crème Brûlée.

Electric Peel will be available year round. It can be found on draft at some of the best beer bars across the country, as well as in 6-packs and 12-packs at various grocery and convenience stores nationwide.

To reveal the Power of the Peel in a big way, Magic Hat is hosting Electric Peel launch parties in different cities across the country. Check out photos from the Burlington, VT party at the Magic Hat Launch Party album and details about each event at www.magichat.net.