Press Release: Hootie and the Blowfish will reunite for a concert in Tampa this September, in conjunction with the launch of the band’s custom craft beer, Hootie’s Homegrown Ale, at Publix grocery stores in Florida, Georgia and South Carolina.
Hootie’s Homegrown Ale has been available for the past 18 months in draft form, but now the band’s brew is available in 12-ounce cans at select retailers in three southeastern states.
“Getting Hootie’s Homegrown Ale on grocery store shelves is a huge step for the evolution of our company,” said Kevin Lilly, founder of Rock Brothers Brewing. “Having a retail giant like Publix embrace this brand shows the quality of our product and the interest in our band beer platform.”
As part of the three-state roll out, the band agreed to perform a special concert at the Mahaffey Theater, explained Mark Zenow of Cord Management, the firm that handles artist relations for Rock Brothers Brewing.
“This is a special opportunity to showcase the band’s beer and revisit the great songs that touched so many people,” Zenow said.
The concert will take place on September 17th and tickets to the 2,000-seat venue will be available via an online ticket giveaway hosted by Rock Brothers Brewing. For information, visit www.hootiecontest.com.
Rock Brothers Brewing has been creating craft beers for the past three years with bands like Have Gun Will Travel, JJ Grey & Mofro, Umphrey’s McGee, 311 and the newly added, Rebelution. However, this marks the first major retail partnership for the brand and places Rock Brothers Brewing in highly-coveted retail space.
Hootie’s Homegrown Ale will also be available at Total Wine & More, The Brass Tap, World of Beer retail outlets, Luekens Liquors, ABC Fine Wine & Spirits, Whole Foods and The Fresh Market.
Visit the contest Facebook page for sweepstakes rules and details.
About Rock Brothers Brewing
Rock Brothers unites craft beer and music to support great artists, great beer and even greater fans. In the ever changing climate of the music industry, artists are looking for new revenue streams, while fans are looking for new ways to connect with their favorite musicians… We believe this authentic partnership of music and beer brings that home in a new and innovative way. From recipe inception, brand creation, artwork design and even the name of the product itself, the band is involved every step of the way.