Unrefined Brewing Logo

Tarpon Springs’ Unrefined Brewing signs distribution with Sunshine State Distributing

Press Release: Tarpon Springs-based Unrefined Brewing and Sunshine State Distributing are excited to announce their partnership for the distribution of Unrefined Brewing’s award-winning portfolio across the State of Florida. The initial product launch will be in early March with multiple brands, including Mexican Candy, Unrefined Brewing’s flagship California Common with jalapeños and strawberries.

“Sunshine State Distributing is proud to partner with Unrefined Brewing to bring their brews to customers around their hometown of Tarpon Springs and throughout Florida. As makers of great stouts, sours, IPAs, and their flagship brew, Mexican Candy (a California common ale with jalapeños), they have something for every person and every palate.” – Chris Larue, President Sunshine State Distributing

The initial brand rollout will focus on Mexican Candy along with their American IPA Did You Wanna Borrow My Pajamas? and Frank Dancey’s Beach Country Blonde, brewed in collaboration with Tampa singer/songwriter Frank Dancey. Unrefined Brewing will also make available some of their smaller batch seasonals, barrel-aged beers, stouts and freshly fruited sours.

“Unrefined Brewing is absolutely thrilled that Sunshine State Distributing sees the potential UB has to offer and they are eager to partner with us, helping us share our craft beer brands with the greater Florida market.” – Tommy Scott, owner Unrefined Brewing

The brewery posted some additional comments on their Facebook page after the announcement went live: “Losing Altered Craft Distribution was definitely a gut punch, for those of you who don’t know, they closed up shop in December. We appreciate their unwavering support of Unrefined Brewing during their years of operation, as they certainly were champions of ours, helping us get our brands out in the market these past few years.
Our 3-brand focus with Sunshine State will be Mexican Candy, Pajamas? and Frank Dancey’s Beach Country Blonde (with our small batch specialties thrown in the mix). If you are a beer purchaser, or you know a bar/restaurant that would be interested in our beer, please email tommy@unrefinedbrewing.com.

 

Unrefined Brewing LogoAbout Unrefined Brewing
With an initial focus on freshly fruited sours and high-quality stouts, Unrefined Brewing has grown into brewing some of the most innovative and creative craft beer in the north Pinellas area. They have been awarded 6 US Open Beer Championship medals and 1 Best Florida Beer medal over the past three years.

Monster Beverage logo

Monster Beverage Corporation’s CANarchy Craft Brewery Collective to Operate as Monster Brewing Company

— Change Will Leverage Parent Company Brand Equity —

Press Release: CORONA, Calif. and LONGMONT, Colo., Jan. 31, 2024 (GLOBE NEWSWIRE) — Monster Beverage Corporation (NASDAQ: MNST) today announced that effective immediately, CANarchy Craft Brewery Collective (“CANarchy”) will operate under the name Monster Brewing Company.

CANarchy’s new alcohol products, The Beast Unleashed™ and Nasty Beast™ Hard Tea, now represent the majority of the Company’s alcohol beverage sales. This change will better align the business with Monster Beverage Corporation’s brand equity, particularly as these products are expected to continue to play an increasingly important role in CANarchy’s future activities.

“We entered the alcohol beverage sector with the acquisition of CANarchy in February 2022, providing us with a fully staffed organizational infrastructure, full distribution in place and manufacturing capabilities,” said Hilton Schlosberg, Vice Chairman and Co-Chief Executive Officer of Monster Beverage Corporation. “During the past two years, we integrated CANarchy’s infrastructure to develop, introduce and market new products that are becoming leading brands in the flavored malt beverage space.”

“Monster Brewing Company will continue to function independently under the management of its President, Tony Short, and his team,” added Rodney Sacks, Monster Beverage Corporation’s Chairman and Co-Chief Executive Officer. “We are pleased that the strategy of combining the strengths of both organizations is proving successful, as we continue to develop and roll out innovative new products in the flavored malt beverages space and beyond. We are particularly proud that The Beast Unleashed was the best-selling new beer brand in 2023.”

Tony Short, Monster Brewing Company’s President, said, “Our new corporate identity operating as Monster Brewing Company affords an even greater opportunity to grow, not only with the introduction of innovative new products but also with our well-established core brands, which are cherished by a loyal consumer base.”

 

 

About Monster Brewing Company
Monster Brewing Company, formerly known as CANarchy Craft Brewery Collective, was founded in 2015 as a disruptive collective of craft breweries. Among its current portfolio of beer brands are Jai Alai® IPA, Dale’s Pale Ale®, Dallas Blonde®, and Wild Basin® hard seltzers, among others. The company recently added flavored malt beverages—namely, The Beast Unleashed™ and Nasty Beast™ Hard Tea—to its portfolio. The company also distributes Monster Tour Water, still and sparkling water beverages, and Revitalyte, a rapid hydration drink. For more information, visit https://www.canarchy.beer/ and https://beastunleashed.com/.

MonstMonster Beverage logoer Beverage Corporation
Based in Corona, California, Monster Beverage Corporation is a holding company and conducts no operating business except through its consolidated subsidiaries. The Company’s subsidiaries develop and market energy drinks, including Monster Energy® drinks, Monster Energy Ultra® energy drinks, Juice Monster® Energy + Juice energy drinks, Java Monster® non-carbonated coffee + energy drinks, Rehab® Monster® non-carbonated energy drinks, Monster Hydro® non-carbonated refreshment + energy drinks, Monster Energy® Nitro energy drinks, Reign® Total Body Fuel high performance energy drinks, Reign Inferno® thermogenic fuel high performance energy drinks, Reign Storm® total wellness energy drinks, NOS® energy drinks, Full Throttle® energy drinks, Bang Energy® drinks, BPM® energy drinks, BU® energy drinks, Burn® energy drinks, Gladiator® energy drinks, Live+® energy drinks, Mother® energy drinks, Nalu® energy drinks, Play® and Power Play® (stylized) energy drinks, Relentless® energy drinks, Samurai® energy drinks, Ultra Energy® drinks, Predator® energy drinks and Fury® energy drinks. The Company’s subsidiaries also develop and market still and sparkling waters under the Monster Tour Water® brand name. The Company’s subsidiaries also develop and market craft beers, hard seltzers and flavored malt beverages under a number of brands, including Jai Alai® IPA, Dale’s Pale Ale®, Dallas Blonde®, Wild Basin® hard seltzers, The Beast Unleashed™ and Nasty Beast™ Hard Tea. For more information visit www.monsterbevcorp.com.