Tag Archives: canned beer

Hootie & the Blowfish to play concert celebrating the release of Hootie’s Homegrown Ale

Press Release: Hootie and the Blowfish will reunite for a concert in Tampa this September, in conjunction with the launch of the band’s custom craft beer, Hootie’s Homegrown Ale, at Publix grocery stores in Florida, Georgia and South Carolina.

Hootie’s Homegrown Ale has been available for the past 18 months in draft form, but now the band’s brew is available in 12-ounce cans at select retailers in three southeastern states.

Hootie's Homegrown Ale

“Getting Hootie’s Homegrown Ale on grocery store shelves is a huge step for the evolution of our company,” said Kevin Lilly, founder of Rock Brothers Brewing.  “Having a retail giant like Publix embrace this brand shows the quality of our product and the interest in our band beer platform.”

As part of the three-state roll out, the band agreed to perform a special concert at the Mahaffey Theater, explained Mark Zenow of Cord Management, the firm that handles artist relations for Rock Brothers Brewing.

“This is a special opportunity to showcase the band’s beer and revisit the great songs that touched so many people,” Zenow said.

The concert will take place on September 17th and tickets to the 2,000-seat venue will be available via an online ticket giveaway hosted by Rock Brothers Brewing. For information, visit www.hootiecontest.com.

Rock Brothers Brewing has been creating craft beers for the past three years with bands like Have Gun Will Travel, JJ Grey & Mofro, Umphrey’s McGee, 311 and the newly added, Rebelution.  However, this marks the first major retail partnership for the brand and places Rock Brothers Brewing in highly-coveted retail space.

Hootie’s Homegrown Ale will also be available at Total Wine & More, The Brass Tap, World of Beer retail outlets, Luekens Liquors, ABC Fine Wine & Spirits, Whole Foods and The Fresh Market.

Visit the contest Facebook page for sweepstakes rules and details.

About Rock Brothers Brewing
Rock Brothers unites craft beer and music to support great artists, great beer and even greater fans. In the ever changing climate of the music industry, artists are looking for new revenue streams, while fans are looking for new ways to connect with their favorite musicians… We believe this authentic partnership of music and beer brings that home in a new and innovative way. From recipe inception, brand creation, artwork design and even the name of the product itself, the band is involved every step of the way.

Green Flash Brewing will begin canning, sending canned beer to Florida

Press Release: This month, Co-Founder and CEO, Mike Hinkley of Green Flash Brewing Co. announces the national and year-round debut of three Green Flash beers in 12oz cans, as an extension of their existing packaged beer assortment. With orders shipping to all US distribution partners beginning in May, 6-packs of canned beers will hit store shelves in June. The new can offerings will include: Jibe Session IPA, Passion Fruit Kicker (a fruited American Wheat Ale), and Sea to Sea Zwickel Lager. Green Flash first introduced cans with Jibe Session IPA in September 2015, to an extremely limited distribution in only a few states. The reception from consumers was overwhelmingly positive, and they are now expanding their offerings and rolling out national distribution.

“Green Flash continues to evolve, learn and grow through our interactions with our customers,” explains Mike Hinkley. “Our biggest fans want to bring Green Flash with them to more and more occasions, and cans provide them that opportunity.”

Green Flash plans to produce 18,000 cases in 2016, up from 2,000 cases in 2015. With limited canning abilities available, Green Flash estimates that cans will make up just 1% of the total packaged beer sold this year. A percentage that is expected to increase when they install a permanent canning solution. The three beers that Green Flash has chosen for the can program were selected for their winning flavor profiles and year-round drinkability. Jibe Session IPA will be positioned as a can-only offering. Available in both cans and bottles is a new 2016 release, Passion Fruit Kicker. This fruited American Wheat Ale is one of the bestselling new front-line beers in the Green Flash lineup and recently scored a Gold medal at the Los Angeles International Beer Competition. Making a can-only first time national debut is Sea to Sea – a Zwickel Lager that celebrates the brand’s opening of the new Green Flash brewery in Virginia Beach, and brewing beer on both coasts by the end of the year.

GF16_ProductImage_12ozCans_Trilogy_WEB

The Green Flash canned beer lineup product overview is as follows:

Jibe Session IPA is navigating the brand into new hop territory. Well-balanced, floral, citrus and vibrant hop character defines our idea of what a perfect session ale should be. At 4% ABV, this session is so good, we are trimming our sails and riding the wind.

Passion Fruit Kicker is a jaw-dropping, mouth-watering, smooth brew with sweet, tart, fruity flavor. We layer passion fruit tea and passion fruit juice with wheat malt and 2-row malted barley to bring you this exhilarating crowd pleaser. 5.5% ABV

Sea to Sea is an unfiltered Zwickel lager layered with German Pilsner malts, Hallertau Mittelfreüh and Czech Saaz hops, 2-row barley, and traditional Pilsner yeast. This sessionable brew has a light body with subtle sweet malt and fruity hop flavors, notable lager yeast, and a crisp, clean finish. 4.0% ABV

In addition to the importance of cans affording craft beer fans even more occasions where they are able to enjoy Green Flash beer, Mike Hinkley has a personal connection to canning that makes the project even more meaningful. He explains, “My father worked in aluminum can production plants for almost fifty years. From the time I was a boy, I knew how to identify the markings on a can of Coke, Pepsi, or Budweiser, and be able to tell if my Dad made the cans. I took a lot of pride in that. My Dad is retired now, but it is very cool to see my Dad drink Green Flash from a can.”

Six-packs of Green Flash 12oz cans will begin shipping nationally from the brewery on May 9th, and consumers can expect to start seeing the Green Flash cans at retail in June.

About Green Flash Brewing Co.
Green Flash Brewing Co. is located in San Diego, California, and was established in 2002 by co-founders Mike and Lisa Hinkley. Brewmaster, Erik Jensen, leads brewing operations. Green Flash is an award-winning brewer of fine, craft ales, and specializes in brewing assertive and distinctive beers, such as nationally acclaimed West Coast I.P.A.: an award-winning beer whose wide acceptance has helped define a category. Green Flash is available in bottles and on draft nationally – offerings include a growing lineup of seasonal and limited release ales, including several barrel-aged beers from their Cellar 3 series. Please visit the Green Flash website www.greenflashbrew.com for more information.

Rock Brothers Brewing Logo

Rock Brothers Brewing to can Nare Sugar Brown Ale

Rock Brothers Brewing Company, the brewery that brought High Road Pale Ale and Nare Sugar Brown Ale to the world while collaborating with musicians on recipes and flavor profiles is taking a new step into the beer world.

From Rock Brothers’ Facebook page:

Hey JJ Grey fans & friends… we launch in cans March 29th at the Ales for Anglers show in Boca Raton! Beginning April 1st, we will be able to ship this beer across the country from Tampa! Stay tuned for information on how to get it!