Tag Archives: green flash brewing

Green Flash Brewing will begin canning, sending canned beer to Florida

Press Release: This month, Co-Founder and CEO, Mike Hinkley of Green Flash Brewing Co. announces the national and year-round debut of three Green Flash beers in 12oz cans, as an extension of their existing packaged beer assortment. With orders shipping to all US distribution partners beginning in May, 6-packs of canned beers will hit store shelves in June. The new can offerings will include: Jibe Session IPA, Passion Fruit Kicker (a fruited American Wheat Ale), and Sea to Sea Zwickel Lager. Green Flash first introduced cans with Jibe Session IPA in September 2015, to an extremely limited distribution in only a few states. The reception from consumers was overwhelmingly positive, and they are now expanding their offerings and rolling out national distribution.

“Green Flash continues to evolve, learn and grow through our interactions with our customers,” explains Mike Hinkley. “Our biggest fans want to bring Green Flash with them to more and more occasions, and cans provide them that opportunity.”

Green Flash plans to produce 18,000 cases in 2016, up from 2,000 cases in 2015. With limited canning abilities available, Green Flash estimates that cans will make up just 1% of the total packaged beer sold this year. A percentage that is expected to increase when they install a permanent canning solution. The three beers that Green Flash has chosen for the can program were selected for their winning flavor profiles and year-round drinkability. Jibe Session IPA will be positioned as a can-only offering. Available in both cans and bottles is a new 2016 release, Passion Fruit Kicker. This fruited American Wheat Ale is one of the bestselling new front-line beers in the Green Flash lineup and recently scored a Gold medal at the Los Angeles International Beer Competition. Making a can-only first time national debut is Sea to Sea – a Zwickel Lager that celebrates the brand’s opening of the new Green Flash brewery in Virginia Beach, and brewing beer on both coasts by the end of the year.

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The Green Flash canned beer lineup product overview is as follows:

Jibe Session IPA is navigating the brand into new hop territory. Well-balanced, floral, citrus and vibrant hop character defines our idea of what a perfect session ale should be. At 4% ABV, this session is so good, we are trimming our sails and riding the wind.

Passion Fruit Kicker is a jaw-dropping, mouth-watering, smooth brew with sweet, tart, fruity flavor. We layer passion fruit tea and passion fruit juice with wheat malt and 2-row malted barley to bring you this exhilarating crowd pleaser. 5.5% ABV

Sea to Sea is an unfiltered Zwickel lager layered with German Pilsner malts, Hallertau Mittelfreüh and Czech Saaz hops, 2-row barley, and traditional Pilsner yeast. This sessionable brew has a light body with subtle sweet malt and fruity hop flavors, notable lager yeast, and a crisp, clean finish. 4.0% ABV

In addition to the importance of cans affording craft beer fans even more occasions where they are able to enjoy Green Flash beer, Mike Hinkley has a personal connection to canning that makes the project even more meaningful. He explains, “My father worked in aluminum can production plants for almost fifty years. From the time I was a boy, I knew how to identify the markings on a can of Coke, Pepsi, or Budweiser, and be able to tell if my Dad made the cans. I took a lot of pride in that. My Dad is retired now, but it is very cool to see my Dad drink Green Flash from a can.”

Six-packs of Green Flash 12oz cans will begin shipping nationally from the brewery on May 9th, and consumers can expect to start seeing the Green Flash cans at retail in June.

About Green Flash Brewing Co.
Green Flash Brewing Co. is located in San Diego, California, and was established in 2002 by co-founders Mike and Lisa Hinkley. Brewmaster, Erik Jensen, leads brewing operations. Green Flash is an award-winning brewer of fine, craft ales, and specializes in brewing assertive and distinctive beers, such as nationally acclaimed West Coast I.P.A.: an award-winning beer whose wide acceptance has helped define a category. Green Flash is available in bottles and on draft nationally – offerings include a growing lineup of seasonal and limited release ales, including several barrel-aged beers from their Cellar 3 series. Please visit the Green Flash website www.greenflashbrew.com for more information.

Green Flash Brewing adds to year-round lineup, releases calendar for 2016

Press Release: Green Flash Brewing Co. is pleased to announce its craft beer lineup for the coming year, the first under Brewmaster Erik Jensen’s leadership, including the inaugural debut of Passion Fruit Kicker, an American Wheat Ale with Passion Fruit, and Tangerine Soul Style, a Tangerine India Pale Ale, this month. Craft beer lovers in all 50 states will be able to enjoy an array of uniquely Green Flash craft brews— long-time favorites and Jensen’s new, experimental offerings.

“We are looking forward to sharing with Green Flash fans across the nation what our talented team has been brewing,” says Green Flash CEO and Co-Founder, Mike Hinkley. “Each of these beers is a labor of love and reflects our passion for the craft.”

Kicking-off the year is Tangerine Soul Style, an IPA that delivers a punch of tangerine citrus flavor and will be available nationwide for the first time this month. Brewed with American malts and a blend of Citra and Cascade hops— plus the addition of real tangerine puree added post-fermentation, it’s a variation on Green Flash’s Soul Style released in 2014. Also available this month is Passion Fruit Kicker, Green Flash’s take on the American Wheat Beer style. This drinkable wheat ale has a sweet, tart, fruity flavor via cold steeped passion fruit tea from local San Diego Tea Gallerie and real passion fruit concentrate.

In keeping with Green Flash’s reputation for craft beer innovation Cosmic Ristretto Baltic Porter with Espresso, the first graduate of the Genius Lab pilot brewing program, will be released this February. The bold, complex, java-centric (a ‘ristretto’ is a concentrated shot of espresso) brew was originally brewed by Brewers Kevin Barnes and Ron Angelo Jr., and has previously only been available in Green Flash’s San Diego tasting room. Cosmic Ristretto has an intense coffee flavor via the addition of espresso extract, plus caramel characteristics derived from Candico, a caramelized Belgian candy sugar that is added directly to the kettle and fermented out.

The Genius Lab program, launched in 2013, offers everyone at Green Flash an opportunity to brew original, small-batch brews under the guidance of Brewmaster Erik Jensen. The five-barrel pilot system was designed to be one-tenth the size of the Green Flash’s production brewery (50 barrels). The scaled down system allows team members to explore different styles and techniques with relatively good confidence that it can be repeated on the full-size system. The first Genius Lab brew to be scaled up was Jensen’s inaugural recipe for Green Flash, Golden Naked Promise, bottled for the 2015 National Homebrewers Conference in San Diego.

“We’re really proud of our experimental beer program. It allows our team members to innovate and collaborate to develop new beers,” explains Green Flash Brewmaster, Erik Jensen. “It complements our longstanding philosophy of not brewing necessarily to style, to develop something unique and delicious.”

Also previously only available in Green Flash’s San Diego tasting room is Dia de los Serranos, a Double Stout with Serrano Chiles that has been likened to Mexican hot chocolate. Due to its popularity, it will debut in 22 oz. bottles in February. The rich brew features a ‘caliente’ kick of fresh Serrano Chiles which are processed by hand to remove the stems and then steeped at a high temperature for one hour, the solution is later added to the fermented beer. Dia de los Serranos was first poured as a cask creation by Brewer Joe Lisica.

Sea to Sea Session Lager, a tribute to Green Flash’s Virginia Beach, Virginia brewery slated to open later this year, will arrive in May— just in time for summer. A take on the traditional all-American lager, Sea to Sea is a hybrid European-American Pilsner crafted with German and domestic malts. Lightly dry hopped and naturally carbonated, the drinkable lager has a fresh hop aroma and is full of flavor (unlike the ubiquitous fizzy, yellow beer).

This year, Green Flash’s craft offerings will include:

January 2016

Pacific Gem Single Hop Pale Ale, 5.5% ABV & 40 IBU

Hop Odyssey Series, limited release available January to April 2016

West Coast IPA Double India Pale Ale, 8.1% & 95 IBU

Soul Style IPA India Pale Ale, 6.5% & 75 IBU

Tangerine Soul Style IPA India Pale Ale, 6.5% ABV & 75 IBU

Passion Fruit Kicker American Wheat Ale with Passion Fruit, 5.5% ABV & 5 IBU

Le Freak Belgian-Style Imperial India Pale Ale, 9.2% ABV & 101 IBU (Gold medal winner, Great American Beer Festival 2015)

Imperial IPA India Pale Ale, 9.0% ABV & 101 IBU

30th Street Pale Ale, 6.0% and 45 IBU (First released to celebrate Green Flash’s 6th anniversary)

Jibe Session IPA India Pale Ale, 4% ABV & 65 IBU

February 2016

Cosmic Ristretto Baltic Porter with Espresso, 8.2% & 45 IBU

Dia de los Serranos Double Stout with Serrano Chiles, 8.8% ABV & 45 IBU

May 2016

Sea to Sea Session Lager, 4.0% ABV & 23 IBU

Styrian Golding Single Hop Pale Ale, 5.5% ABV & 40 IBU

Hop Odyssey Series, limited release available May to August 2016

August 2016

Treasure Chest 2016 India Pale Ale Limited edition, 6th annual release in support of breast cancer charities

September 2016

Nugget Single Hop Pale Ale, 5.5% ABV & 40 IBU

Hop Odyssey Series, limited release available September to December 2016

This year, Green Flash has retired its Double Stout Black Ale and Hop Head Red Double Red India Pale Ale and hop head favorite Palate Wrecker Double IPA is on an indefinite hiatus.

The 2016 craft beer offerings will be available year-round in all 50 states, wherever Green Flash beers are sold.

About Green Flash Brewing Co.
Green Flash Brewing Co. is located in San Diego, California, and was founded in 2002 by Mike and Lisa Hinkley. Brewmaster Erik Jensen leads brewing operations. Green Flash is an award-winning brewer of fine, hand-crafted ales and specializes in brewing assertive and distinctive beers, such as the nationally acclaimed West Coast I.P.A.: an award-winning beer whose wide acceptance has helped define a category. Green Flash is available in bottles and on draft nationally – offerings include a growing lineup of seasonal and limited release ales, including several barrel-aged beers. Please visit the Green Flash website www.greenflashbrew.com for more information.

Green Flash reveals details of 2015 Treasure Chest Program to raise money for breast cancer

Press Release:

Green Flash Brewing Co. co-founders Mike and Lisa Hinkley reveal details of the 2015 “Treasure Chest” program, the craft brewery’s annual beer release and event series to raise funds for breast cancer charities. For the first time, this year’s program will introduce Treasure Chest beer packaged in 22oz bottles to limited national availability. The beer will also be available on-draft in over 24 US states, supported by a dynamic on-premise event program in key cities. Treasure Chest beer will be available beginning in September through November 2015. On August 29th, Green Flash will kick off the fundraiser by hosting the 5th annual San Diego Treasure Chest Fest – a rare beer and food pairing experience at the brewery. Each year, the San Diego festival offers the first sips of each year’s unique Green Flash Treasure Chest beer – the 2015 edition is a naturally pink IPA with grapefruit and prickly pear juice and hibiscus flowers, and the bright pink pop-art style graphics associated with the program will feature a pin-up inspired, Hawaiian themed “hula gal” to support the tropical ingredients in this year’s beer. Bottles of Treasure Chest beer (22oz) will also feature the program’s iconic branding. In Virginia Beach, Treasure Chest Fest will be replicated for the 2nd year in a plot of land that sits adjacent to the future site of the Green Flash brewery on the east coast (slated to open in 2016). Green Flash will donate a portion of proceeds from the Treasure Chest program to breast cancer charities from coast to coast.

Raising money for the fight against breast cancer is a cause which is near and dear to the hearts of everyone at Green Flash. Brewery Co-Founder and Vice President of Marketing, Lisa Hinkley is a breast cancer survivor and is passionate about helping others whose lives have been affected by this disease. To date, the Treasure Chest program has raised over 150K for breast cancer charities nationally.

“The momentum and excitement for this fundraiser grows stronger with every passing year and in 2015, we have many reasons to celebrate,” exclaims Lisa Hinkley. “I am now 5 years cancer-free and to date, we have raised over 150,000 dollars for regional Breast Cancer charities through our national Treasure Chest program. By securing the support of the beer community, Green Flash fans and our retail partners, I know this year we can exceed our fundraising goals.”

Treasure Chest 2015 – National Bottle Debut:
For the past 5 years, the Treasure Chest program has grown, introducing the annual draft release to more and more US states. This year the brewery is taking things a step further by offering Treasure Chest as a special release, packaged beer. Beginning in September, with availability through November 2015, Treasure Chest will be featured in 22oz bottles in select chain retailers nationwide including:
Total Wine & More, BevMo, Whole Foods, Spec’s and HEB (in Texas), ABC Fine Wine & Spirits (in Florida), HyVee and additional chain as well as independent shops across the country (to be announced).
Treasure Chest 2015 bottles are packaged with the program’s signature pink pin-up-inspired graphics including this year’s Hawaiian themed hula-gal icon

Treasure Chest Events from Coast To Coast: Beginning in September, and booked through November, Treasure Chest events are scheduled in select US cities in 24 states including Arizona, California, Colorado, Florida, Georgia, Hawaii, Idaho, Illinois, Iowa, Louisiana, Massachusetts, Michigan, Minnesota, Nevada, New York, North Carolina, Ohio, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Virginia and Washington. Participating venues in each area will co-host Treasure Chest events ranging from complex beer pairing dinners (many with a luau theme) to high-spirited tap takeovers featuring the rare Treasure Chest 2015 beer and other Green Flash brews. Guests who attend may receive Treasure Chest commemorative items as well as the chance to enjoy this year’s limited Treasure Chest beer release. Consumers can locate an event via greenflashbrew.com

ABOUT THE BEER:

Treasure Chest 2015| IPA with grapefruit and prickly pear juice and hibiscus flowers

Say Aloha to Treasure Chest 2015, an exotic pink IPA brewed with grapefruit, prickly pear juice and hibiscus flowers. Erupting with fruit-forward complexity, 100% Mosaic hops present aromas of heady citrus and refined stone fruit. The pleasantly bitter flavors of the hops are enhanced by the addition of fresh grapefruit juice. Offering balance to offset the bold citrus notes, prickly pear juice imparts a peppery-sweet kick in the finish. Tropical Hibiscus flowers give this beer a naturally pink hue, a nod to the official color of the Treasure Chest mission. 5.7% ABV | 65 IBU

About The Treasure Chest Program:

Established in 2011 by Green Flash Co-Founder and breast cancer survivor Lisa Hinkley, our annual fundraising program raises money to support breast cancer charities. Each year, we introduce an exceptional limited release beer starring a new pinup-inspired icon. This year, Green Flash is excited to debut Treasure Chest 2015, both on draft and in 22 oz. bottles.

About Green Flash Brewing Co:

Green Flash Brewing Co., is headquartered in San Diego, California, and was founded in 2002 by Mike and Lisa Hinkley. Brewmaster, Chuck Silva, leads brewing operations. Green Flash is an award-winning brewer of fine, hand-crafted ales, and specializes in brewing assertive and distinctive beers, such as the nationally acclaimed West Coast I.P.A.: an award-winning beer whose wide acceptance has helped define a category. Green Flash brews ten styles of beer regularly, on draft and in bottles as well as a growing lineup of seasonal and special offerings, including several barrel-aged beers, throughout the year. The brewery plans to open their 2nd full-scale brewing operation on the East Coast in Virginia Beach – scheduled to open in 2016. Please visit the Green Flash website www.greenflashbrew.com for more information.