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Rock Brothers Brewing Company releases “Ale for You” – collaboration beer with Sister Hazel

Always eager to try something new, platinum-selling band, Sister Hazel, and Rock Brothers Brewing of Tampa have collaborated on a new beer dubbed “Ale for You!” The collaboration beer was inspired by the band’s song “All for You” that topped the adult alternative charts during the summer of 1997 and propelled their album to platinum status. This Honey Blonde Ale will make its public debut on the 20th Annual Sold Out Rock Boat and is officially available on January 29th.

Sister Hazel Ale For You Can

As a true collaboration beer, Rock Brothers Brewmaster Eric Wannemacher and the band worked together at every step to ensure a remarkable flavor. “Much like the song “All For You,” we wanted the beer to have a mass appeal and be received well by pretty much everyone who tries it, both male and female,” Said Rock Brothers Brewing founder Kevin Lilly. “The song was a massive #1 hit on the charts, it’s immediately recognizable, immediately enjoyable and very easy to love… this beer is an everyday, year-round enjoyable ale – it’s Florida born, and centered around citrus… it truly is a perfect “Ale for you.” The band and beer are true Florida natives to the core… and we love that about this project.” 

Ale For You cans boast original, Florida beach artwork inspired by old Florida postcards showcasing sunshine, tangerines, and the Florida gator.

 

 

Sister Hazel logo

 

 

 

About Sister Hazel
Originating from Gainesville, FL, Sister Hazel is comprised of five gifted, seasoned musicians whose well-spring of natural talent has been called “one of the Top 100 Most Influential Independent Performers of the last 15 years” by Performing Songwriter Magazine. “All for You,” topped the adult alternative charts during the summer of 1997 and the success propelled their album to platinum status.  Since then, Sister Hazel most recently co-produced a cleverly themed EP compilation series entitled “Elements.” Living up to their fan-centered reputation, the band was a pioneer in the themed cruise industry by co-founding “The Rock Boat” and annually hosts focused on creating unique experiences and interacting with the fans. In addition to the events and touring, the band also gives back with “Lyrics For Life.” Founded by singer Ken Block, the charity unites musicians and celebrities for concerts and auctions to benefit cancer research and patient-care charities.

Rock Brothers Brewing Logo

 

 

 

 

 

 

 

About Rock Brothers Brewing Company
Rock Brothers unites craft beer and music to support great artists, great beer and even greater fans. In the ever-changing climate of the music industry, artists are looking for new revenue streams, while fans are looking for new ways to connect with their favorite musicians… We believe this authentic partnership of music and beer brings that home in a new and innovative way. From recipe inception, brand creation, artwork design and even the name of the product itself, the band is involved every step of the way.

Sister Hazel Ale For You released

Photo courtesy of Sister Hazel